2Anchors is a boutique gin brand from Grey Lynn in Tāmaki Makaurau. The brand development, copywriting and packaging was created for the founder Jenny Parr and shaped by the place she calls home. The concept of anchors refers to the people, values, or places that provide stability, grounding, and support, much like how an anchor keeps a ship from drifting. Jenny created 2Anchors Limeys Gin to enjoy in a peaceful setting to provide an opportunity to pause, reflect, and find balance and connection.