Brand development, copywriting and packaging for 2Anchors Gin.

2Anchors is a boutique gin brand from Grey Lynn in Tāmaki Makaurau. It was founded by Jenny Parr and shaped by the place she calls home. The harbour is close, the city is near, and that mix of land and sea sits quietly behind the bottle.

The concept of anchors refers to the people, values, or places that provide stability, grounding, and support, much like how an anchor keeps a ship from drifting. Founder Jenny and her partner Julia come from different worlds and balance each other well. The idea grew out of their bond and their life in the city of sails. Jenny created 2Anchors Limeys Gin to enjoy in a peaceful setting to provide an opportunity to pause, reflect, and find balance and connection.