A collection of brand and packaging projects developed for Natural Sugars New Zealand, exploring how plant-based and naturally derived products can feel distinctive, contemporary and accessible within the FMCG space. Across the range, I worked with brand identity, packaging systems, typography, illustration, art direction and visual storytelling, creating flexible design languages that could extend across multiple products and formats. The work balances strong shelf presence with a more human, playful approach to natural food branding — moving away from the predictable visual codes often associated with health and wellness products. Projects included the development of Stir, a plant-based milk powder range spanning almond, coconut, oat and soy products, alongside broader packaging and communication applications. Colour, typography, photography and tactile print details were used to differentiate flavours while maintaining a coherent family identity. The result is a series of packaging systems designed to feel optimistic, characterful and commercially relevant, while communicating product benefits simply and clearly.